InterConnect 2017
InterConnect is IBM's largest conference, gathering a total of 25,000 people. The IBM Brand Experience team created a system based on divisions of two grid, which in turn is inspired by IBM's logotype. This flexible system can house a variety of content, from messaging to photography. It was also used to structure the architecture of the event, including floorpan, booths, animations, and signage. The result was a cohesive unified thread that connected this massive conference under one unified design solution.

Creative Direction: Todd Simmons, Mike Abbink
Design Lead: Sabine Dowek, Wael Morcos
Design & Animation: Chiu Ping Chiu, In-Hee Bae













© In-Hee Bae